Dashboard

SkillsFuture Training Overview

AU
Citizen Journey Analytics

SkillsFuture Citizen JourneySalesforce CDP/CRM

Track citizen progression from initial awareness through to becoming alumni advocates.

Total Citizens
57,000+15%
Avg Conversion Rate
68%+8%
Avg Engagement Score
73%+5%
Alumni Advocates
2,400+22%

Journey Funnel Visualization

Citizen progression through each stage

8 Stages
1

Awareness

15,000 citizens (25%)

Engagement

32%

Conversion

12%
2

Interest

12,000 citizens (20%)

Engagement

48%

Conversion

28%
3

Consideration

9,000 citizens (15%)

Engagement

62%

Conversion

45%
4

Enrollment

6,000 citizens (10%)

Engagement

78%

Conversion

72%
5

Active Learning

4,800 citizens (8%)

Engagement

85%

Conversion

88%
6

Completion

4,200 citizens (7%)

Engagement

90%

Conversion

100%

Employment Outcome

3,600 citizens (6%)

Engagement

92%

Conversion

100%

Alumni Advocate

2,400 citizens (4%)

Engagement

95%

Conversion

100%

Stage Details

Detailed metrics for each journey stage

1

Awareness

25% of total

Count15,000
Engagement
32
Conversion12%
2

Interest

20% of total

Count12,000
Engagement
48
Conversion28%
3

Consideration

15% of total

Count9,000
Engagement
62
Conversion45%
4

Enrollment

10% of total

Count6,000
Engagement
78
Conversion72%
5

Active Learning

8% of total

Count4,800
Engagement
85
Conversion88%
6

Completion

7% of total

Count4,200
Engagement
90
Conversion100%
7

Employment Outcome

6% of total

Count3,600
Engagement
92
Conversion100%
8

Alumni Advocate

4% of total

Count2,400
Engagement
95
Conversion100%

Biggest Drop-off

Awareness → Interest

3,000 citizens (20%) drop off between initial awareness and expressing interest

Needs Attention

Best Conversion

Active Learning

88% of active learners continue to complete their courses

Top Performer

Advocate Rate

16%

Of completers become alumni advocates, driving referrals

Growth Opportunity