Engagement Health ScoreSalesforce CDP/CRM
Monitor citizen engagement and churn risk metrics
72
Avg Engagement Score
30
Avg Churn Risk
5
High Engagement
2
At-Risk Citizens
Engagement Distribution
Citizens by engagement level
Segment Breakdown
CDP citizen segments
Top Engaged Citizens
Highest engagement scores
Hwee Koon
CTZ010
95
Very HighSiew Ling
CTZ002
92
Very HighTeck Heng
CTZ005
88
HighWei Ming
CTZ001
85
HighMui Hong
CTZ004
78
HighAt-Risk Citizens
High churn risk scores
Jin Kiat
CTZ007
88
Risk: CriticalKam Seng
CTZ003
78
Risk: CriticalSegment Details
Engagement metrics by CDP segment
High-Value Engaged
1,250Citizens with high engagement scores and high lifetime value
Avg Score
92
Avg Risk
8
Top Interests:
At-Risk Churn
850Citizens showing signs of disengagement
Avg Score
38
Avg Risk
72
Top Interests:
New Enrollees
2,100Citizens who enrolled in the last 30 days
Avg Score
65
Avg Risk
28
Top Interests:
Career Transitioners
650Unemployed citizens seeking new opportunities
Avg Score
42
Avg Risk
68
Top Interests:
Tech Enthusiasts
3,200Citizens interested in technology and digital skills
Avg Score
75
Avg Risk
18
Top Interests:
Mid-Career Professionals
4,500Employed professionals aged 35-50 seeking advancement
Avg Score
82
Avg Risk
12
Top Interests:
Fresh Graduates
1,800Young citizens early in their careers
Avg Score
68
Avg Risk
25
Top Interests: