Campaign-to-Outcome ROISalesforce CDP/CRM

Track campaign performance, revenue, and conversion metrics

5 Campaigns

$3,450,000

Total Revenue

$2,330,000

Total Cost

48.1%

Avg. ROI

17,500

Total Leads

28%

Conversion Rate

2,300

Opportunities

4,900

Converted Leads

$3,250,000

Total Budget

Campaign Performance

Detailed ROI metrics by campaign

Campaign	Status	Budget	Cost	Revenue	ROI	Leads	Conv. Rate
Mid-Career Reskill 2024 CMP-SF001	Active	$1,000,000	$850,000	$1,380,000	62.4%	5,200	35.6%
Tech Skills Boost CMP-SF002	Completed	$750,000	$720,000	$1,020,000	41.7%	3,800	37.4%
Career Transition 2024 CMP-SF003	Completed	$500,000	$480,000	$630,000	31.3%	4,200	23.3%
Fresh Graduate Upskilling CMP-SF004	Active	$600,000	$280,000	$420,000	50%	2,800	23.2%
Senior Digital Adoption CMP-SF005	Planned	$400,000	$0	$0	0%	1,500	0%

ROI by Channel

Performance breakdown by marketing channel

12 campaigns

320%

ROI

Reach

125,000

Conversions

4,250

Revenue

$1,275,000

Digital Ads

8 campaigns

280%

ROI

Reach

280,000

Conversions

5,600

Revenue

$1,680,000

Social Media

15 campaigns

250%

ROI

Reach

450,000

Conversions

6,750

Revenue

$2,025,000

SMS

6 campaigns

180%

ROI

Reach

85,000

Conversions

1,700

Revenue

$510,000

Referral

4 campaigns

520%

ROI

Reach

25,000

Conversions

1,875

Revenue

$562,500

Website SEO

2 campaigns

450%

ROI

Reach

180,000

Conversions

3,600

Revenue

$1,080,000

Lead-to-Outcome Funnel

Conversion flow from initial reach to outcomes

Reach

1,248,000 reached

Enrollments

19,300 enrollments

Conv. Rate

1.5%

Completions

15,440 completions

Conv. Rate

80%

Outcomes

11,580 outcomes

Conv. Rate

75%

Channel Attribution Summary

3,200

Cost

$45,000

Cost/Outcome

$23

Digital Ads

4,500

Cost

$120,000

Cost/Outcome

$48

Social Media

5,800

Cost

$85,000

Cost/Outcome

$29

SMS

1,200

Cost

$15,000

Cost/Outcome

$28

Campaign Details

Mid-Career Reskill 2024

Active

CMP-SF001 • Engagement

62.4%

ROI

Revenue

$1,380,000

Cost

$850,000

Net Profit

$530,000

Lead Conversion1,850 / 5,200

Start: 31 May 2024End: 30 Dec 2024

Tech Skills Boost

Completed

CMP-SF002 • Conversion

41.7%

ROI

Revenue

$1,020,000

Cost

$720,000

Net Profit

$300,000

Lead Conversion1,420 / 3,800

Start: 29 Feb 2024End: 29 Sept 2024

Career Transition 2024

Completed

CMP-SF003 • Awareness

31.3%

ROI

Revenue

$630,000

Cost

$480,000

Net Profit

$150,000

Lead Conversion980 / 4,200

Start: 31 Dec 2023End: 29 Jun 2024

Fresh Graduate Upskilling

Active

CMP-SF004 • Engagement

50%

ROI

Revenue

$420,000

Cost

$280,000

Net Profit

$140,000

Lead Conversion650 / 2,800

Start: 01 Oct 2024End: 31 Mar 2025

Senior Digital Adoption

Planned

CMP-SF005 • Engagement

ROI

Revenue

Cost

Net Profit

Lead Conversion0 / 1,500

Start: 01 Feb 2025End: 30 Jun 2025